The Four “C’s” of Health Insurance – Why it should be like buying a diamond.

The front door to everything else has moved. Why not to our doctors? Here’s what I mean. When a business tries to reach its customers, they go to where the customers “are”. They consider multiple factors in making sure that they are meeting customers in an easy to access way. Think about how we purchase airline tickets, print photographs, make coffee, get music and I could go on. All of those industries have morphed over the years to make it easier for customers to access product. Why has the delivery of healthcare been stuck in the Middle Ages? Why hasn’t it evolved to be easier, more efficient, and customer centric? Yes I used the word customer, not patient. It’s time we start thinking like that.